Wednesday, February 15, 2006

BMX anyone?

Mirraco and Trek press release about there upcoming partnership.


Newly formed Mirraco and Trek Bicycles announced they have entered into an agreement whereby Trek will be granted exclusive worldwide distribution rights to Dave MirraÂ’s new line of BMX bikes, bike components and accessories.

“Both Dave and I believe that a partnership with Trek allows each company to do what they do best,” said Mirraco president Jim Ford. “Mirraco will control product development, design and promotions out of our Carlsbad, California office, while Trek will handle sourcing, distribution, and sales.”

“With this agreement, we retain control in the areas of the business that we know and understand. Undoubtedly, one of the assets that we found most attractive in establishing a relationship with Trek is that they are regarded as the industry’s biggest and best supplier to the independent bicycle retailer,” Ford added.

“This is huge,” Mirra said of Trek partnering with Mirraco. “It demonstrates that Mirraco is a serious company. With Jim’s knowledge of the business, Trek’s distribution strength and the team we’re putting together, we’re going to come out of the gate strong. This deal motivates me more than ever to ride hard and represent the company to the fullest.”

Trek president John Burke added, “While Trek is a known leader in road and mountain bike sales, the one thing we can improve is our presence in the 20-inch category. Given Dave Mirra’s success and his respect in the industry, his new line of bikes will offer our dealers and consumers a great new option in the 20-inch category. This agreement represents a win-win situation for Mirraco and Trek.”

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