Go By Bike Challenge

The Go By Bike Challenge starts now in Omaha, Kansas City, and St. Louis. Highear Bicycle store and the Trek Bicycle stores in Omaha, Kansas City, and St. Louis have partnered with Trek Bicycle Corporation to offer 2 people from each city a unique opportunity to integrate bicycles into their daily life.

Area residents are invited to visit the Go By Bike Challenge website to submit their profile. A man and a woman from each city will be selected to receive a free bicycle and accessories from the event sponsors. Their prizes are theirs to keep if they complete the Challenge.

For the Challenge, each of the six winners will ride bikes on 6 short trips (under 2 miles) per week during the month of May, which is National Bike Month. Winners will post weekly online entries about the Challenge to share their experience with others in the community.

The goal of the Challenge is to promote a lifestyle which integrates the bicycle into daily life. Cycling promotes healthy people and a healthy environment; it is safe and fun for everyone.

Over 50% of the car trips taken in the US today are less than 2 miles. With the world facing concerns of global climate change and skyrocketing obesity rates, it is clear that our exclusive reliance on cars for transport isn’t sustainable. Using a bicycle for short trips is ideal. Bicycles are a practical solution, emitting zero pollutants and providing a low impact workout for the rider.

Deadline for entries is midnight March 24, 2008. Submit your profile today, and spread the word.

Working together we can make our communities greener and leaner.