Team Discovery Channel will appear at the Trek Bicycle Store of Kansas City

Tour de France Champion Alberto Contador and Levi Leipheimer Help Raise Money for “Headstrong for Jake” and the “Major Taylor Foundation”

FOR IMMEDIATE RELEASE: Kansas City, MO (August 28, 2007) - The Discovery Channel Pro Cycling Team will appear at the Trek Bicycle Store of Kansas City on Monday, September 10th at 5 pm to help raise money for “Headstrong for Jake” and the “Major Taylor Foundation.” The Team, competing in their last race on American soil will feature an all-star lineup, including Tour de France Champion Alberto Contador, third place overall finisher Levi Leipheimer, and 2006 US National Road Race Champion George Hincapie.

Team Discovery Channel will sign autographs on Monday, September 10th from 5 to 6 pm at the Trek Bicycle Store of Kansas City. The Team’s appearance is open to the public. A $10 donation fee is required for autographs, with the money benefiting two cycling related foundations, “Headstrong for Jake” and the “Major Taylor Foundation.” The first 200 donors will have the chance to have one item signed by the Team, as well as be entered in a raffle drawing for a special giveaway. Levi Leipheimer commented on the appearance, “After a long season racing in Europe, I’m looking forward to coming back to the US and racing in front of our home crowd. This appearance gives us the rare opportunity to personally thank our fans and also raise money for two worthwhile causes.”

“We are thrilled about the opportunity to host an elite level professional cycling team in our store while helping support two terrific local charities,” said Trek Bicycle Store co-founder Jay Thomas. “It’s even more special knowing that the Tour of Missouri will be the last race in the United States for the Discovery Channel Team.”

Team Discovery Channel Tour of Missouri Scheduled Roster: Alberto Contador, Levi Leipheimer, George Hincapie, Yaroslav Popovych, Benjamin Noval, Tony Cruz, Fuyu Li and John Devine, led by Sports Director Johan Bruyneel.

About the Tour of Missouri
The Tour of Missouri is North America’s newest elite cycling stage race and is patterned after the Tour de Georgia and Amgen Tour of California statewide stage races. The race will start in Kansas City, Tuesday, September 11 and conclude in St. Louis the following Sunday. More information on the Tour of Missouri can be found at www.tourofmissouri.com

About the Jake Clough Headstrong Foundation
The Jake Clough Headstrong Foundation educates children about bike safety and the importance of always wearing a helmet when riding a bike. To date, the foundation has provided over 1,500 properly fitted and life-saving helmets free of charge to children in our community. More information on the foundation can be found at www.headstrongforjake.com

About the Major Taylor Foundation
The Major Taylor Foundation is a Kansas City based nonprofit organization whose mission is to promote a healthy community through the sport of cycling by providing education, resource and opportunity. More information on the Major Taylor Foundation can be found at www.majortaylorkc.com

About the Trek Bicycle Store of Kansas City
The Trek Bicycle Store of Kansas City is held by parent company Midwest Cycling LLC. The store specializes in Trek branded cycling products for the recreational bike rider to the elite racing enthusiast. The store is located at 10412 Shawnee Mission Parkway, Shawnee Kansas 66203. More information on the Trek Bicycle Store of Kansas City can be found at www.trekbicyclestores.comFor more information please contact Tanya Hoffman. 913-486-6158 or hoffmantanya@mac.com

ALL IN-STOCK SIDI SHOES ARE 35% OFF

Sidi Dominator Lorica
Competition sole
Optional toe spikes
Soft arch compression strap w/ Ultra SL buckle reduces numb spots
High-security Velcro won’t shift or slip
Standard, Mega and Narrow Widths
$229.99

SALE $149.49

Sidi Genius 5 Lorica
Millennium 2 sole w/ snug-fitting Lorica upper
Soft arch compression strap w/ Ultra SL buckle reduces numb spots
High-security Velcro won’t shift or slip
Standard, Mega, Narrow widths
Replaceable heel pad
$229.99
SALE $149.99

Last week at Trek World in Madison, Trek unveiled their global initiative to fight some of the today's toughest obstacles: pollution, global warming, and obesity (adult and sadly childhood as well). Trek has pledged a minimum of $1,600,000 annually to organizations such as IMBA and Bikes Belong to build more trails and help raise awareness on the benefits of riding bikes.

1 World - 2 Wheels: A TREK Commitment, will give everyone a real opportunity to re-evaluate the way they live their lives and hopefully make a change for the better. From finding Safe Routes to School for kids, to helping communities become more bike friendly, Trek's commitment to change the world could do just that.

Trek Omaha and Highgear are joining the 1 World - 2 Wheels movement and will be working with Act!vate Omaha to bring more information to you soon. Ride Safe, Ride Smart, Ride Everywhere.

Midwest Cycling Co-founder and Highgear Owner Kent McNeill rides during last month's Etape du Tour and also rode in the Leadville 100 MTB Enduro.
Dave Wiens was first across the line again on Saturday, but Floyd Landis - despite a bloody crash early on - finished right behind him in second.

Midwest Cycling Community members Steve Jarrett and Kent McNeill competed in the 2007 L’Etape Du Tour Mondevelo on July 16th. Just close to 7,000 amateurs were present in Foix, France to test their skills on one of this year’s hardest mountain stages in the Tour de France that will be raced on Monday, July 23rd. The race claimed over 40% of it’s participants in the sweep buses by the end of the day.

Despite being flatlanders from the Midwest in a stage that boasted over 15,000 feet of climbing, with 5 mountain passes over 124 miles, McNeill and Jarrett were able to finish with respectable times. McNeill finished 129th overall with a time of 7hrs 34minutes while Jarrett finished 683rd with a time of 8hrs 32 minutes coming in just ahead of Greg LeMond who finished 812th in a time of 8 hrs 41 minutes.

Also, Kent McNeill, completed the Leadville 100 MTB Enduro. Kent came in 53rd overall and 23rd in his age category. With the Leadville result and the Etape Kent has shown that us in the Midwest can throw it down with the best in the world. Congrats go out to anyone that goes out and enjoys their bike like a kid and continues to support a community in motion.

The Blair Bike Club is hosting a ride on September 8th in Blair NE. Rollin' to the River Century has many options, 20, 38, 55, 68, 88 & 100 miles! Lunch on the Missouri River in Decatur, NE. Proceeds to benefit the Blair Trails Project & MS. This will definetly provide an exciting day filled with enjoying your bikes like kids. So join us. Details on our website: http://www.blairbikeclub.com/

Do you want to ride like George Hincapie, Levi Leipheimer, or even young Alberto Contador? Now you can wear the jersey that won the 2007 Tour de France.

Nike is offering a limited number of these jerseys and they will go extremely fast. From now until August 15 Highgear is taking pre-orders for these jerseys. This was the best team kit at the tour this year, and it is also the last year that Discovery Channel will sponsor the team that has WON 8 out of the last 9 Tour de France's. So you better act fast.
DON'T BE CAUGHT NAPPING ON THIS ONCE IN A LIFETIME OPPORTUNITY!!!!!

Jersey Features:

• Limited Edition "Green Initiative" jersey of the 2007 Discovery Channel Pro Cycling Team
• Lightweight, breathable Dri-FIT fabric keeps you cool and dry
• Three-quarter length front zip for added ventilation
• 3 back pockets for extra cargo space
• Race cut for an aerodynamic fit
• The Lance Armstrong Foundation will receive $1.00 for the purchase of this product
• Exclusively worn during the 2007 Tour de France

• MSRP: $99.99

Name: Jill Tillinghast
Nick Name: I don’t have one
Mtn. Or Road: Both
Your favorite bike: Serotta road bike
Your dream bike: The *NEW* WSD Madone, 7.5 FX WSD or Ferrous
What do you currently ride: Bontrager Race Lite steel MTB
Favorite place to ride: Ponca State Park
Favorite place to travel to and ride: Kettles in Wisconsin
Favorite cycling accessory: Sun Glasses
Favorite recovery item: Power Bar Recovery Drink
Favorite riding fuel: Luna Tea Bars
Favorite thing to do in your spare time: Ride and hang with my family
Favorite food: Avocados
Favorite restaurant: The Oven

Name: Angie Tuthill
Nick Name: Queen Tut
Mtn. Or Road: Both more road
Your favorite bike: Trek Classic or Beach Cruiser
Your dream bike: Cervelo P3 Carbon
What do you currently ride: Trek 3700mtn and Trek 1000 road
Favorite place to ride: Highway, Lake Cunningham area
Favorite place to travel to and ride: I have never traveled any where to ride, I would like to anywhere with cool scenery.
Favorite cycling accessory: Beer and crazy socks
Favorite recovery item: Glutamine
Favorite riding fuel: Gatorade
Favorite thing to do in your spare time: Work out and relax with a good movie
Favorite food: Cheese and Fruit
Favorite restaurant: Firebirds at Village Point

THE BIG GUY

Name: Matt Tillinghast
Nick Name: Mr. T
Mtn. Or Road: Both
Your favorite bike: The one with 2 wheels
Your dream bike: Carbon Cross Bike
What do you currently ride: Madone 5.5, Fisher Paragon, and Lemond Poprad
Favorite place to ride: Platte
Favorite place to travel to and ride: Wisiken in Philly
Favorite cycling accessory: Chamois Butter
Favorite recovery item: Accelerade
Favorite riding fuel: Peanut butter and Honey
Favorite thing to do in your spare time: Spend time with my wife
Favorite food: Chicken Masala
Favorite restaurant: The Oven